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All Business is Local

- Why Place Matters More than Ever in a Global, Virtual World

Om All Business is Local

Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780241961643
  • Bindende:
  • Paperback
  • Sider:
  • 256
  • Utgitt:
  • 23. februar 2012
  • Dimensjoner:
  • 235x171x12 mm.
  • Vekt:
  • 340 g.
Leveringstid: 2-4 uker
Forventet levering: 6. april 2026

Beskrivelse av All Business is Local

Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.

Brukervurderinger av All Business is Local



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