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Advertising

- strategy, creativity and media

Om Advertising

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780273760894
  • Bindende:
  • Paperback
  • Sider:
  • 416
  • Utgitt:
  • 24 september 2012
  • Dimensjoner:
  • 196x265x19 mm.
  • Vekt:
  • 768 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15 oktober 2024

Beskrivelse av Advertising

The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

Brukervurderinger av Advertising



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