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Adolescents, Family and Consumer Behaviour

- A Behavioural Study of Adolescents in Indian Urban Families

Om Adolescents, Family and Consumer Behaviour

This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780367408893
  • Bindende:
  • Hardback
  • Sider:
  • 190
  • Utgitt:
  • 1 februar 2020
  • Dimensjoner:
  • 145x223x13 mm.
  • Vekt:
  • 372 g.
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Leveringstid: 2-4 uker
Forventet levering: 12 oktober 2024

Beskrivelse av Adolescents, Family and Consumer Behaviour

This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. Young people are considered a primary market of customers. This will have resounding impacts upon the shape of the future market.

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