Words to Win By

Timely publication: Words to Win By will pub at the height of the 2020 presidential election news cycle, guaranteeing that it will make an attractive feature for election-related book lists. While the election between Donald Trump and Joe Biden is an emotional one for all sides and an inescapable cultural event, Words to Win By offers a lighthearted and relaxed way to engage with presidential politics, keep up to date on political trivia, and enjoy American history without the stress and polarization found in partisan conversations and news coverage.Fresh insights into 2020 election season: As Americans watch the 2020 presidential debates, rallies, and town halls with rapt fascination—and occasional horror—they have become more interested than ever in the power of words. As Donald Trump’s “Stand back…and stand by,” elicited outrage and new conversations have emerged about the responsibility of the retweet, it has become clear that politically engaged Americans—Nielsen has viewership of the first presidential debate in late September 2020 at 73 million people—are eager to dive into the complex world of political messaging. Words to Win By gives fresh insights into the contentious 2020 election, exploring the visual and verbal narratives at play in Joe Biden and Kamala Harris’s campaign, as well as the Trump-Pence reelection ticket, by grounding them in the fascinating, centuries long tradition of American branding and politics.Inclusion of current day political stars: With its exploration of recent campaigns, Words to Win By includes a Who’s Who of rising political stars, including Kamala Harris, Beto O’Rourke, Pete Buttigieg, Marianne Williamson, Tulsi Gabbard, Cory Booker, Ron Paul, and Bernie Sanders, as well as legendary American figures resurging in public consciousness like Shirley Chisolm (recently played by Uzo Aduba for an Emmy-winning turn in Hulu’s Mrs. America).Visual appeal: Expertly-designed package and bright full-color art makes this a tempting impulse buy and appealing gift for design fans, history buffs, and political junkies of all ages and ideologies.Comprehensive: This unique volume features more than a century's worth of political campaign memorabilia, from the 1900s through the 2020 election, from both winning and losing candidates—characters both beloved and infamous. Memorabilia is both pro candidates and anti others, and ranges from heartwarming and smile inducing to emotionally stirring to showcase political manipulation at its best.Fills a hole in the market: While there are several books about the history of graphic design and the history of American elections, as well as countless political biographies, this is the first book to combine a compelling visual array of designs with historical fun-facts and insider political knowledge.Growing market: In 2018, voter turnout among 18- to 29-year-olds reached the highest percentage in decades. During an election year, in which this book will be published, the number of Americans that pays close attention to politics spikes by upwards of 18 percentage points from non-election years. This book will grab the attention of this rapidly expanding and voracious market.