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Tracks

- A Blueprint for Customer Development

Om Tracks

The goal of the marketer is to grow revenue. The easiest way to grow revenue is to optimize your marketing process. To develop more profitable customers fasters, you have to plan every activity for converting targets to prospects, prospects to customers, customers to subscribers, AND turning subscribers to evangelists. Otherwise, your marketing process is incomplete and not optimized. By helping you to set customer milestones, define the recurring interactions for achieving those milestones, TRACKS helps you to define a predictable and consistent customer experience and develop more profitable customers faster.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781425942304
  • Bindende:
  • Hardback
  • Sider:
  • 152
  • Utgitt:
  • 29. august 2006
  • Dimensjoner:
  • 152x229x12 mm.
  • Vekt:
  • 382 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av Tracks

The goal of the marketer is to grow revenue. The easiest way to grow revenue is to optimize your marketing process. To develop more profitable customers fasters, you have to plan every activity for converting targets to prospects, prospects to customers, customers to subscribers, AND turning subscribers to evangelists. Otherwise, your marketing process is incomplete and not optimized. By helping you to set customer milestones, define the recurring interactions for achieving those milestones, TRACKS helps you to define a predictable and consistent customer experience and develop more profitable customers faster.

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