Think Like a Marketer

The Secret to Taking Your Business from Mediocre to Meaningfully Different? Thinking like a marketer. It's also the secret to moving your organization from status quo to success story, and from busy to profitable. In an easy-to-read, practical new guidebook, acclaimed marketing expert Kate Colbert offers fresh insights into the actions and attitudes that can accelerate your business success, sharpen your daily work, and balance your efforts to create value for customers while capturing value for the bottom line. For non-marketers and marketers alike, truly thinking like a marketer requires the right framework, and this book is everything you need to make the mindset shift that can change everything for your business. "An MBA in a book? That's exactly what I consider this to be! ... Trust me -- this book can help you to grow your business!"-- Lois Creamer, Author of Book More Business: Make Money Speaking It doesn't matter whether you're a management consultant or the owner of a diner that serves the best biscuits and gravy in town, the ability to think like a marketer will give you a competitive edge. Business owners and leaders are invariably stuck in the frenzied current moment -- chasing the next piece of revenue, getting through the next project, putting out the next proverbial fire, or surviving the next people-problem that's bound to come up. Think Like a Marketer offers a fresh new approach to a more powerful and lasting way to do business that involves a sometimes-subtle but always-impactful shift in mindset. It's time to think like a marketer. Thinking like a marketer requires that you: Communicate for connection and meaning, not just to transact salesLive and die by your customer insightsMarket in a way that's strategy-religious and tactic-agnosticCreate cultures and processes that align with your brandDo everything in service of maintaining a virtuous cycle of creating value for the customer while capturing value for you.The 5 Think Like a Marketer Principles are the framework for Colbert's valuable insights and practical tips about: Brand storytellingSampling strategiesSmart monetizationTesting new marketing tacticsConducting critical market researchThe perils of do-it-yourself marketingBuilding and maintaining lists and pipelinesInnovating product and service deliverablesBeing known, being seen and networking in new waysDelivering customer service, even when the going gets toughInnovations in distribution and packagingCreating meaningful connections with your customersRead this book if you are a: Business owner without a background in marketingBusiness professional in a small- to mid-sized company or a Fortune 1000 companyProfessional speaker, blogger or thought leaderNon-profit professionalMarketer>Far from a simple "Marketing 101" for non-marketers, this book is a topical smorgasbord designed to feed the curiosities and satisfy the business needs that all business professionals (including marketers) ultimately crave.