The Role of Emotions in Preventative Health Communication

The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions-fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation-and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth.