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  5. The Practical Marketing Handbook of Definitions

The Practical Marketing Handbook of Definitions

- Second Edition

av Michael C. Walker
The Practical Marketing Handbook of Definitions av Michael C. Walker
Om The Practical Marketing Handbook of Definitions

The Practical Marketing Handbook of Definitions Take a few minutes to test yourself. Below is a sample list of a dozen terms taken from this book. If several of them are less familiar to you, THE PRACTICAL MARKETING HANDBOOK of DEFINITIONS could be a valuable resource. If all twelve of the terms are readily familiar to you, congratulations! But please consider giving a copy to a friend or associate who may not be so enlightened. The "Even Dozen" Test: Augmented cash guarantee Balloon copy Consensual validation Customer service index Fallout Halo effect Index method Market drift Noted score Psychodrama Sales decay constant Trade position discount Thank you for your time. Enjoy the book.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781418436933
  • Bindende:
  • Paperback
  • Sider:
  • 232
  • Utgitt:
  • 16. august 2004
  • Utgave:
  • 2
  • Dimensjoner:
  • 127x203x13 mm.
  • Vekt:
  • 257 g.
Leveringstid: 2-4 uker
Forventet levering: 13. april 2026

Om Michael C. Walker

Se alle bøkene av Michael C. Walker

Beskrivelse av The Practical Marketing Handbook of Definitions

The Practical Marketing Handbook of Definitions
Take a few minutes to test yourself. Below is a sample list of a dozen terms taken from this book. If several of them are less familiar to you, THE PRACTICAL MARKETING HANDBOOK of DEFINITIONS could be a valuable resource.
If all twelve of the terms are readily familiar to you, congratulations! But please consider giving a copy to a friend or associate who may not be so enlightened.
The "Even Dozen" Test:
Augmented cash guarantee
Balloon copy
Consensual validation
Customer service index
Fallout
Halo effect
Index method
Market drift
Noted score
Psychodrama
Sales decay constant
Trade position discount
Thank you for your time. Enjoy the book.

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