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The Politics of Marketing the Labour Party

Om The Politics of Marketing the Labour Party

The Labour Party has been using marketing longer than is commonly realised. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780333689523
  • Bindende:
  • Hardback
  • Sider:
  • 262
  • Utgitt:
  • 23. november 2004
  • Dimensjoner:
  • 140x216x20 mm.
  • Vekt:
  • 500 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 3. april 2026

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The Labour Party has been using marketing longer than is commonly realised. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

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