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The Global Football Industry

- Marketing Perspectives

Om The Global Football Industry

In recent years, football¿s status as "the world¿s sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780815360568
  • Bindende:
  • Hardback
  • Sider:
  • 344
  • Utgitt:
  • 8. februar 2018
  • Dimensjoner:
  • 241x163x24 mm.
  • Vekt:
  • 646 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 21. november 2024

Beskrivelse av The Global Football Industry

In recent years, football¿s status as "the world¿s sport" has shown little sign of waning. With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.

Brukervurderinger av The Global Football Industry



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