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The Development of Scientific Marketing in the Twentieth Century

- Research for Sales in the Pharmaceutical Industry

Om The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781138630116
  • Bindende:
  • Paperback
  • Sider:
  • 288
  • Utgitt:
  • 7. februar 2017
  • Dimensjoner:
  • 233x156x24 mm.
  • Vekt:
  • 438 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 5. desember 2024

Beskrivelse av The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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