The Art of Negotiation

For many reasons, negotiating has gotten a bit of a bad reputation. When we think about negotiation strategies, one of two images tends to come to mind. Either we imagine quick-talking, slick salespeople who only care about the bottom line, or we think of the pressure we feel when we need to ask for something we want.
Either way, negotiating often feels like a zero-sum game. We think that the person who "did it right" is the one that got what they wanted. But there are more reasons to negotiate than just asking for a raise or haggling for a bargain.