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Sport Marketing in a Global Environment

- Strategic Perspectives

Om Sport Marketing in a Global Environment

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781032217949
  • Bindende:
  • Hardback
  • Sider:
  • 284
  • Utgitt:
  • 20. april 2022
  • Dimensjoner:
  • 156x234x0 mm.
  • Vekt:
  • 453 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 21. november 2024

Beskrivelse av Sport Marketing in a Global Environment

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services.

Brukervurderinger av Sport Marketing in a Global Environment



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