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Social Communication in Advertising

- Consumption in the Mediated Marketplace

Om Social Communication in Advertising

With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781138094567
  • Bindende:
  • Paperback
  • Sider:
  • 432
  • Utgitt:
  • 12 juli 2018
  • Utgave:
  • 4
  • Dimensjoner:
  • 250x175x19 mm.
  • Vekt:
  • 912 g.
  På lager
Leveringstid: 4-7 virkedager
Forventet levering: 12 oktober 2024

Beskrivelse av Social Communication in Advertising

With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights intoe the role of Google, Facebook, Snapchat and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

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