Simply Brilliant

Fire Your Creativity and Fuel Your Career! What if you could brainstorm innovative solutions to your company's challenges? What if you could dream up new businesses that capture emerging markets? What if you could tap your own creativity and ignite your career? The truth is, you can! Analytical thinkers, numbers people, non-artists--everyone can generate imaginative ideas. All it takes is letting go of the "I'm-not-creative" mindset and putting a proven process to work for you. Using his CreativityWorks framework, creativity and innovation expert Bernhard Schroeder explains how to break out of your mental box, adopt a growth mindset, reignite natural curiosity, and move step by step through a set of exercises that help individuals and teams: - Fuel creativity through a proven framework - Create more relevant ideas in brainstorming sessions - Radically improve existing products or services - Find inspired solutions using IdeaGen, SCAMPER, Observation Lab, Tempero, the Phoenix List, and other tools From changing the physical workplace to spur interaction . . . to nurturing a culture that promotes creativity . . . to applying tools that generate more and better ideas, Simply Brilliant opens the door to spark your imagination and ignite your creativity.