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Selling the First Oyster

- From Selling Technology to Selling Transformation

Om Selling the First Oyster

Laird Smay compares the challenge of selling many of today''s technologies to the challenge of convincing someone to eat a raw oyster for the first time. Today''s technologies are transformational and require a new set of skills in order to generate demand for the changes these technologies entail. This book is a must read for sellers of today''s transformational technologies. Smay brings logic and real life examples into the mix, and with his sprinkled-in metaphors and stories, this book is as fun to read as it is full of great material.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781933918556
  • Bindende:
  • Paperback
  • Sider:
  • 236
  • Utgitt:
  • 26. april 2012
  • Dimensjoner:
  • 161x226x12 mm.
  • Vekt:
  • 352 g.
Leveringstid: Ukjent

Beskrivelse av Selling the First Oyster

Laird Smay compares the challenge of selling many of today''s technologies to the challenge of convincing someone to eat a raw oyster for the first time. Today''s technologies are transformational and require a new set of skills in order to generate demand for the changes these technologies entail. This book is a must read for sellers of today''s transformational technologies. Smay brings logic and real life examples into the mix, and with his sprinkled-in metaphors and stories, this book is as fun to read as it is full of great material.

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