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Research Perspectives on Social Media Influencers and Brand Communication

Om Research Perspectives on Social Media Influencers and Brand Communication

This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781793613615
  • Bindende:
  • Hardback
  • Sider:
  • 208
  • Utgitt:
  • 12. november 2020
  • Dimensjoner:
  • 159x229x21 mm.
  • Vekt:
  • 517 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av Research Perspectives on Social Media Influencers and Brand Communication

This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.

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