Utvidet returrett til 31. januar 2025

Relationship Marketing in Franchising and Retailing

Om Relationship Marketing in Franchising and Retailing

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781032427980
  • Bindende:
  • Hardback
  • Sider:
  • 130
  • Utgitt:
  • 31. mars 2023
  • Dimensjoner:
  • 178x10x254 mm.
  • Vekt:
  • 467 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av Relationship Marketing in Franchising and Retailing

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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