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Pricing in a Crisis Playbook

- A Practical B2B Guide for Pricing with Confidence in a Crisis or Recession

Om Pricing in a Crisis Playbook

In this practical guide, pricing expert Joanne Smith shows how to manage your pricing strategy and execute it throughout a crisis. Joanne shares her firsthand success drawing from the pricing strategies she used to lead DuPont and other B2B companies through tough markets. She includes a comprehensive Pricing Crisis Preparedness Plan guide.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780989723831
  • Bindende:
  • Paperback
  • Sider:
  • 76
  • Utgitt:
  • 3. april 2020
  • Dimensjoner:
  • 280x216x4 mm.
  • Vekt:
  • 200 g.
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av Pricing in a Crisis Playbook

In this practical guide, pricing expert Joanne Smith shows how to manage your pricing strategy and execute it throughout a crisis. Joanne shares her firsthand success drawing from the pricing strategies she used to lead DuPont and other B2B companies through tough markets. She includes a comprehensive Pricing Crisis Preparedness Plan guide.

Brukervurderinger av Pricing in a Crisis Playbook



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