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Positioning for Professionals

- How Professional Knowledge Firms Can Differentiate Their Way to Success

Om Positioning for Professionals

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780470587157
  • Bindende:
  • Hardback
  • Sider:
  • 208
  • Utgitt:
  • 17 september 2010
  • Dimensjoner:
  • 237x162x21 mm.
  • Vekt:
  • 394 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15 oktober 2024

Beskrivelse av Positioning for Professionals

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

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