Utvidet returrett til 31. januar 2025

Persuasive Signs

- The Semiotics of Advertising

Om Persuasive Signs

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783110173406
  • Bindende:
  • Hardback
  • Sider:
  • 204
  • Utgitt:
  • 9. oktober 2002
  • Dimensjoner:
  • 161x234x17 mm.
  • Vekt:
  • 428 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 19. desember 2024

Beskrivelse av Persuasive Signs

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.

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