Norges billigste bøker

Mindstuck: Mastering the Art of Changing Minds

Om Mindstuck: Mastering the Art of Changing Minds

Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes they'd rather fight or ignore, Michael McQueen understands what it takes to change even the most stubborn minds. But persuading others is getting harder and harder. In our ideology-driven and polarized age, certainty has taken the place of curiosity and open-mindedness has given way to obstinance. Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioural economics, McQueen suggests that we are too often using nineteenth- and twentieth-century techniques to change twenty-first-century minds-and are wondering why it's not working. What we need is an upgrade in our understanding of what it really takes to influence others.

Vis mer
  • Språk:
  • Engelsk
  • ISBN:
  • 9781637557396
  • Bindende:
  • Hardback
  • Sider:
  • 304
  • Utgitt:
  • 5. desember 2023
  • Dimensjoner:
  • 155x25x231 mm.
  • Vekt:
  • 567 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 27. desember 2024
Utvidet returrett til 31. januar 2025

Beskrivelse av Mindstuck: Mastering the Art of Changing Minds

Having spent the past two decades helping Fortune 500 brands and leaders embrace the changes they'd rather fight or ignore, Michael McQueen understands what it takes to change even the most stubborn minds. But persuading others is getting harder and harder. In our ideology-driven and polarized age, certainty has taken the place of curiosity and open-mindedness has given way to obstinance. Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioural economics, McQueen suggests that we are too often using nineteenth- and twentieth-century techniques to change twenty-first-century minds-and are wondering why it's not working. What we need is an upgrade in our understanding of what it really takes to influence others.

Brukervurderinger av Mindstuck: Mastering the Art of Changing Minds



Gjør som tusenvis av andre bokelskere

Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.