Utvidet returrett til 31. januar 2024

Media Management

Om Media Management

This book focuses on the field of media management and economics, examining its diverse, international, historical and everchanging environment. The book includes research and examples that reflect the current state of the industry, covering topics such as convergence, new media, and international aspects and their impact on leadership and planning. The book notes that most media management research focuses on global, European, and American markets but also highlights the increasing interest in this discipline. However, the book points out that there has not been enough research on the competencies of media managers, such as their leadership, motivation, decision making, planning, and ethical standards. The book provides theoretical chapters, methodological insights, and qualitative case studies of contemporary practices, making it essential reading for students and practitioners involved in media management globally.

Vis mer
  • Språk:
  • Engelsk
  • ISBN:
  • 9788196284732
  • Bindende:
  • Hardback
  • Sider:
  • 246
  • Utgitt:
  • 1. april 2023
  • Dimensjoner:
  • 175x18x250 mm.
  • Vekt:
  • 612 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 27. november 2024

Beskrivelse av Media Management

This book focuses on the field of media
management and economics, examining its
diverse, international, historical and everchanging
environment. The book includes
research and examples that reflect the
current state of the industry, covering topics
such as convergence, new media, and
international aspects and their impact on
leadership and planning. The book notes
that most media management research focuses on global, European,
and American markets but also highlights the increasing interest in
this discipline. However, the book points out that there has not
been enough research on the competencies of media managers,
such as their leadership, motivation, decision making, planning,
and ethical standards. The book provides theoretical chapters,
methodological insights, and qualitative case studies of
contemporary practices, making it essential reading for students
and practitioners involved in media management globally.

Brukervurderinger av Media Management



Finn lignende bøker
Boken Media Management finnes i følgende kategorier:

Gjør som tusenvis av andre bokelskere

Abonner på vårt nyhetsbrev og få rabatter og inspirasjon til din neste leseopplevelse.