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Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Om Marketplace Lifestyles in an Age of Social Media: Theory and Methods

This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780765625618
  • Bindende:
  • Paperback
  • Sider:
  • 309
  • Utgitt:
  • 15. august 2012
  • Dimensjoner:
  • 230x154x26 mm.
  • Vekt:
  • 462 g.
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Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av Marketplace Lifestyles in an Age of Social Media: Theory and Methods

This book examines the concept of lifestyle from an integrated, applied psychological perspective. It demonstrates how recent developments in social media reflect the importance of lifestyle research in marketing, making it the best resource for scholars, students, and marketing experts.

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