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Marketing Research with IBM® SPSS Statistics

- A Practical Guide

Om Marketing Research with IBM® SPSS Statistics

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM[registered] SPSS Statistics.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781472477453
  • Bindende:
  • Paperback
  • Sider:
  • 250
  • Utgitt:
  • 20. juli 2016
  • Dimensjoner:
  • 175x247x30 mm.
  • Vekt:
  • 478 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av Marketing Research with IBM® SPSS Statistics

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM[registered] SPSS Statistics.

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