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Marketing in the International Aerospace Industry

Om Marketing in the International Aerospace Industry

The aerospace industry has a unique business culture and practices. This title analyses the distinctive environment and practices of the aerospace industry. It examines universal management issues from the point of view of the aerospace industries in the US, the UK, France, Germany, and Japan. It is intended for professionals and students.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780754649755
  • Bindende:
  • Hardback
  • Sider:
  • 312
  • Utgitt:
  • 26. april 2007
  • Dimensjoner:
  • 156x234x25 mm.
  • Vekt:
  • 740 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 22. mai 2026

Beskrivelse av Marketing in the International Aerospace Industry

The aerospace industry has a unique business culture and practices. This title analyses the distinctive environment and practices of the aerospace industry. It examines universal management issues from the point of view of the aerospace industries in the US, the UK, France, Germany, and Japan. It is intended for professionals and students.

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