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Marketing Communications in Tourism and Hospitality

Om Marketing Communications in Tourism and Hospitality

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780750682770
  • Bindende:
  • Paperback
  • Sider:
  • 320
  • Utgitt:
  • 30. oktober 2008
  • Dimensjoner:
  • 193x245x17 mm.
  • Vekt:
  • 622 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15. juni 2026

Beskrivelse av Marketing Communications in Tourism and Hospitality

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

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