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Marketing and Innovations Management

- An Integrated Perspective

Om Marketing and Innovations Management

Discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. The book reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781601983527
  • Bindende:
  • Paperback
  • Sider:
  • 64
  • Utgitt:
  • 15. mai 2010
  • Dimensjoner:
  • 156x234x3 mm.
  • Vekt:
  • 105 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 16. november 2024

Beskrivelse av Marketing and Innovations Management

Discusses why marketing has been perceived as being less relevant for innovation strategy and explains how this can be remedied. The book reviews the role marketing plays at the early phases of innovation management when decisions are being made on new products and services.

Brukervurderinger av Marketing and Innovations Management



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