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Market-Driven Management

- Strategic and Operational Marketing

Om Market-Driven Management

In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780230276024
  • Bindende:
  • Paperback
  • Sider:
  • 624
  • Utgitt:
  • 19. juli 2012
  • Utgave:
  • 3
  • Dimensjoner:
  • 189x245x32 mm.
  • Vekt:
  • 1194 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 30. mars 2026

Beskrivelse av Market-Driven Management

In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.

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