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M: Advertising ISE

Om M: Advertising ISE

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781260598223
  • Bindende:
  • Paperback
  • Sider:
  • 482
  • Utgitt:
  • 28 April 2021
  • Utgave:
  • 4
  • Dimensjoner:
  • 348x305x19 mm.
  • Vekt:
  • 844 g.
  På lager
Leveringstid: 4-7 virkedager
Forventet levering: 14 oktober 2024

Beskrivelse av M: Advertising ISE

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

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