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Knowledge Based Marketing In 21st Century

Om Knowledge Based Marketing In 21st Century

Knowledge based marketing is a key tool used for competitive advantage by most multinational corporations in today's global markets. This book covers a wide range of prospects from delivering the insights on marketing laid on the foundation of knowledge based strategies to overcoming all the challenges in this field.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781773613246
  • Bindende:
  • Hardback
  • Sider:
  • 271
  • Utgitt:
  • 1. november 2017
  • Dimensjoner:
  • 152x229x0 mm.
  • BLACK NOVEMBER
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Leveringstid: Ukjent

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Knowledge based marketing is a key tool used for competitive advantage by most multinational corporations in today's global markets. This book covers a wide range of prospects from delivering the insights on marketing laid on the foundation of knowledge based strategies to overcoming all the challenges in this field.

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