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Jimmy Carter and the Birth of the Marathon Media Campaign

Om Jimmy Carter and the Birth of the Marathon Media Campaign

Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780807170793
  • Bindende:
  • Hardback
  • Sider:
  • 352
  • Utgitt:
  • 30 mai 2020
  • Dimensjoner:
  • 152x229x0 mm.
  • Vekt:
  • 669 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 12 oktober 2024

Beskrivelse av Jimmy Carter and the Birth of the Marathon Media Campaign

Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.

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