Utvidet returrett til 31. januar 2025

Ignite

- A Strategic Guide to Solving Fire & Police Recruiting Challenges with Digital Solutions

Om Ignite

Fire & Police force recruiting has become highly complicated. Gen Z'ers are fully digital, meaning that traditional recruiting techniques will not work. To reach and recruit new Gen Z team members, you must become an expert at demographic targeting, story-based messaging, search engine ads, social media ads, programmatic advertising, IP targeting, landing pages, and data analytics. This book provides an overview of what channels and techniques you should be using. It is not a how-to book that covers each topic in technical detail. To do this would take a huge number of books and years of digital marketing experience. This book does tell you what you need to know to implement the right digital solution to increase your fire & police recruiting efforts dramatically. You will learn what you didn't know that you didn't know.

Vis mer
  • Språk:
  • Engelsk
  • ISBN:
  • 9798879036572
  • Bindende:
  • Paperback
  • Utgitt:
  • 10. februar 2024
  • Dimensjoner:
  • 152x229x9 mm.
  • Vekt:
  • 227 g.
  • BLACK NOVEMBER
Leveringstid: 2-4 uker
Forventet levering: 7. desember 2024

Beskrivelse av Ignite

Fire & Police force recruiting has become highly complicated. Gen Z'ers are fully digital, meaning that traditional recruiting techniques will not work. To reach and recruit new Gen Z team members, you must become an expert at demographic targeting, story-based messaging, search engine ads, social media ads, programmatic advertising, IP targeting, landing pages, and data analytics. This book provides an overview of what channels and techniques you should be using. It is not a how-to book that covers each topic in technical detail. To do this would take a huge number of books and years of digital marketing experience. This book does tell you what you need to know to implement the right digital solution to increase your fire & police recruiting efforts dramatically. You will learn what you didn't know that you didn't know.

Brukervurderinger av Ignite



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