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Hospitality and Tourism Marketing: A global perspective

Om Hospitality and Tourism Marketing: A global perspective

Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781774072639
  • Bindende:
  • Paperback
  • Sider:
  • 226
  • Utgitt:
  • 1 november 2019
  • Dimensjoner:
  • 152x229x0 mm.
  • Vekt:
  • 375 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 15 oktober 2024

Beskrivelse av Hospitality and Tourism Marketing: A global perspective

Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

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