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Handbook of Research on Integrating Social Media into Strategic Marketing

Om Handbook of Research on Integrating Social Media into Strategic Marketing

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. This title explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls, to provide comprehensive coverage of the topic.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781466683532
  • Bindende:
  • Hardback
  • Sider:
  • 399
  • Utgitt:
  • 30. april 2015
  • Dimensjoner:
  • 227x290x36 mm.
  • Vekt:
  • 1474 g.
  • BLACK NOVEMBER
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 18. desember 2024

Beskrivelse av Handbook of Research on Integrating Social Media into Strategic Marketing

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. This title explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls, to provide comprehensive coverage of the topic.

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