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Handbook of Research on Digital Media and Advertising

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Om Handbook of Research on Digital Media and Advertising

Bridges the gap between professional and academic perceptions of advertising in fresh media environments through defining the evolution of consumerism within the context of media change. It offers coverage of practical issues related to consumer power shifts and economic issues related to media exposure.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781605667928
  • Bindende:
  • Hardback
  • Sider:
  • 768
  • Utgitt:
  • 31. juli 2010
  • Dimensjoner:
  • 280x216x41 mm.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 25. mai 2026

Beskrivelse av Handbook of Research on Digital Media and Advertising

Bridges the gap between professional and academic perceptions of advertising in fresh media environments through defining the evolution of consumerism within the context of media change. It offers coverage of practical issues related to consumer power shifts and economic issues related to media exposure.

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