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Globalizing Ideal Beauty

- Women, Advertising, and the Power of Marketing

Om Globalizing Ideal Beauty

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9780230611740
  • Bindende:
  • Hardback
  • Sider:
  • 210
  • Utgitt:
  • 13. oktober 2009
  • Dimensjoner:
  • 138x216x17 mm.
  • Vekt:
  • 356 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 6. april 2026

Beskrivelse av Globalizing Ideal Beauty

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

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