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Generation Z Marketing and Management in Tourism and Hospitality

- The Future of the Industry

Om Generation Z Marketing and Management in Tourism and Hospitality

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9783030706944
  • Bindende:
  • Hardback
  • Sider:
  • 332
  • Utgitt:
  • 25. mai 2021
  • Utgave:
  • 12021
  • Dimensjoner:
  • 148x210x0 mm.
  • Vekt:
  • 601 g.
  Gratis frakt
Leveringstid: 2-4 uker
Forventet levering: 11. juni 2026

Beskrivelse av Generation Z Marketing and Management in Tourism and Hospitality

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

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