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Gamechangers and Rainmakers

Om Gamechangers and Rainmakers

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport's top events and overseas investors buying football clubs, this book traces the money trail.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781801509305
  • Bindende:
  • Hardback
  • Sider:
  • 288
  • Utgitt:
  • 20. januar 2025
  • Dimensjoner:
  • 144x222x0 mm.
Leveringstid: Kan forhåndsbestilles

Beskrivelse av Gamechangers and Rainmakers

Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport's top events and overseas investors buying football clubs, this book traces the money trail.

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