Fundamentals of Cross Cultural Communication

Fundamentals of Cross Cultural Communication by Sorin Dumitrascu is an essential guidebook for anyone who wants to improve their ability to communicate effectively across cultural differences. With the increase in global business and the interconnectedness of cultures, cross-cultural communication has never been more important. Miscommunication due to cultural differences can lead to serious consequences, as seen in the examples of a U.S. corporation's breakfast cereal name in Sweden and an airline company's design flaw. The book is divided into three topics, each of which provides valuable insights into cross-cultural communication. The first topic explains why cross-cultural communication is important and offers guidelines for achieving a proper mind-set for effective communication. The second topic delves into Edward T. Hall's pioneering work in studying and classifying low-context and high-context cultures. The third topic highlights Geert Hofstede's cultural dimensions that affect how different cultures communicate and offers guidelines for effective communication based on those dimensions. Throughout the book, readers will gain a better understanding of important cultural differences and learn how to adapt their communication style to be more effective. However, it is important to note that not every member of a culture behaves the same way, and cultural dimensions may not always apply to every individual. Overall, Fundamentals of Cross Cultural Communication is an invaluable resource for anyone looking to develop their cross-cultural communication skills in a globalized world.