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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.

Didier Daeninckx's chilling novel created uproar when it was first published in France in 1984. It is set against the backdrop of a demonstration in Paris in 1961, which resulted in the deaths of hundreds of Algerians at the hands of the police.