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  • av M Ahalya Bai
    162,-

    NA

  • av T Raju
    392,-

    "BUSINESS RESEARCH METHODS" is tailored to meet the unique needs of MBA students and participants in similar academic programs, who often find themselves constrained by time and seeking a straightforward approach to mastering research methodology. Understanding the gap in the availability of accessible and engaging educational resources, this book is meticulously crafted in simple, easy-to-understand language, complemented by relevant, everyday examples that resonate with the intended audience.Designed as both a primer to navigate the research methodology paper and a companion for undertaking research projects, this guide covers the full breadth of the research process. From the initial stages of defining a problem and reviewing existing literature to the more complex tasks of formulating and testing hypotheses, the book provides a comprehensive roadmap. It addresses research design, sampling techniques, data collection and processing-including measurement and scaling-data analysis, and the nuances of interpretation and report preparation.Furthermore, the book demystifies the application of statistical tests such as ANOVA and Chi-square, offering step-by-step instructions for analyzing data gathered through questionnaires or opinionnaires. It also delves into the art of writing a research report, providing clear examples to aid student-researchers in presenting their findings effectively. "BUSINESS RESEARCH METHODS" stands as an essential resource, promising to equip future business leaders with the knowledge and skills needed to excel in their academic and professional endeavors.

  • av K Anand Solomon
    264,-

    "Chemistry of Natural Products" opens a window to the profound impact that natural products, derived from both plant and animal origins, have on human life. This book is meticulously crafted to illuminate the fascinating journey from the isolation and characterization of these natural compounds to understanding their biological and pharmacological activities. Aimed at students and researchers embarking on their journey in the field of natural product chemistry, it serves as a foundational text that demystifies complex concepts and methodologies.The book navigates through the significance of natural products, presenting an array of techniques for their analysis and the interpretation of data. It goes further to explore the pivotal role these compounds play in healthcare, offering insights into their potential therapeutic applications. Despite the vast expanse of information available in this field, the book concentrates on the essential aspects, designed to spark curiosity and inspire further exploration among its readers.With clarity and precision, "Chemistry of Natural Products" addresses the core topics, making it an invaluable resource for those new to the subject. It not only educates but also encourages a deeper appreciation for the intricate relationship between natural compounds and their contribution to medical science. This guide is an invitation to delve into the rich and dynamic world of natural product chemistry, promising to enrich the reader's understanding and inspire a lifelong pursuit of knowledge in this vital area of scientific inquiry.

  • av A Roseline
    519,-

    Recognizing the profound need for a standard text in pharmacognosy presented in an accessible manner, this book emerges as a vital resource for both educators and learners in the field of botany. The inspiration behind its creation stems from my extensive teaching experience spanning over three decades, which has fueled a commitment to demystify complex concepts for students. This text meticulously covers the classification, preparation, and storage of crude drugs, highlighting phytoconstituents with therapeutic significance through illustrative examples. It delves into critical issues such as drug adulteration, evaluation methods, systematic analysis of powdered drugs, as well as the study of different fibres, sutures, and surgical dressings. Furthermore, it explores pharmaceutical products derived from plant and animal origins.Each chapter is thoughtfully complemented with a variety of questions designed to reinforce learning and encourage deep engagement with the material. The book places a strong emphasis on histochemical tests for the precise identification of phytoconstituents and the gross anatomical features that are increasingly important in research settings. A comprehensive glossary of technical terms related to pharmacognosy is included for quick reference.Striving to be as informative as possible, this book presents detailed insights into medicinal plants used as drugs, articulated in straightforward language and supported by appropriate illustrations. It is intended to fulfill the educational requirements of students and act as a superior reference tool for faculty members, undergraduates, postgraduates, and research scholars across Indian universities and others with similar interests.

  • av P K Pattanaik
    419,-

    "Instrument Transformers" serves as an indispensable guide for electrical engineers and professionals navigating the complexities of measuring high-voltage currents and potentials. In the realm of electrical engineering, direct measurement of voltages and currents in the "kilo" or "mega" range presents significant challenges, not only due to the sheer magnitude of these values but also because of the safety and accuracy concerns involved. Instrument transformers, including current transformers (CTs), potential transformers (PTs), and capacitive voltage transformers (CVTs), emerge as critical tools in mitigating these challenges, enabling precise and safe measurements by converting high values to more manageable levels. This book delves into the crucial aspects of instrument transformers, offering a comprehensive exploration of their design, operation, and application within electrical systems. By providing detailed technical data and insights, it aims to equip readers with the knowledge needed to effectively utilize these transformers in real-world settings. The focus extends beyond theoretical understanding, emphasizing practical solutions to the technical problems that electrical engineers frequently encounter in their fieldwork. Whether it's for performance evaluation, quality analysis, or the smooth and safe operation of electrical systems, "Instrument Transformers" stands as a vital resource. It promises not only to enlighten its readers on the fundamental principles and applications of instrument transformers but also to guide them through troubleshooting and problem-solving processes, ensuring efficiency and safety in electrical measurement and control operations.

  •  
    419,-

    In an increasingly interconnected world, the ability to navigate the complex landscape of export and import is more crucial than ever. "EXIM Management: Mastering the Dynamics of International Trade" offers a comprehensive guide to the principles and practices that underpin successful global trade operations. This book is designed for both newcomers to international commerce and seasoned professionals looking to deepen their expertise.Through a blend of theoretical insights and practical advice, readers will explore the intricacies of trade regulations, logistics, finance, and strategic partnerships. The book covers essential topics such as navigating customs procedures, leveraging trade agreements, managing supply chain risks, and optimizing trade finance solutions. Each chapter is enriched with real-world examples, case studies, and expert interviews, providing a 360-degree view of the challenges and opportunities in export and import management."EXIM Management" is more than just a textbook; it's a toolkit for building a robust international trade strategy. Whether you're an entrepreneur looking to expand your business overseas, a logistics manager seeking to streamline operations, or a policy maker aiming to enhance trade facilitation, this book offers valuable insights and guidance. Embark on a journey to master the dynamics of international trade and position yourself and your business for global success.

  • av R Ganesan
    419,-

    "Research Methodology for Engineers" is an authoritative guide designed to support engineers and physical scientists through the complexities of research methodologies, experimental methods, and simulation approaches. This meticulously structured book, spread across eighteen insightful chapters, serves as a foundational pillar for understanding the core principles of research and the intricacies of the research process within the engineering domain.The journey through this book is a journey towards mastering the art of scientific inquiry, from conceptualizing research questions to implementing rigorous methodologies and analyzing results. It equips researchers with the essential skills and capabilities needed to navigate the academic and professional landscapes of engineering research. Readers are guided on how to craft compelling papers for publication in prestigious refereed journals, an essential skill for disseminating research findings and contributing to the scientific community.Additionally, "Research Methodology for Engineers" delves into the critical aspects of synthesizing research work into concise synopses, preparing researchers for the pivotal moments of presenting and defending their work. It offers a comprehensive toolkit for facing oral examinations with confidence, ensuring that readers are well-prepared to articulate their research findings, defend their methodologies, and engage with scholarly discourse.This book is not just a manual; it's a mentor in print form, providing step-by-step guidance, practical advice, and the encouragement needed to embark on a successful research journey. Whether you're a novice researcher or looking to refine your methodological approach, "Research Methodology for Engineers" promises to be an invaluable resource in your academic and professional endeavors, setting a new standard for excellence in engineering research.

  • av M. S. Shekhawat
    466,-

    This enlightening book serves as a cornerstone in the dynamic and evolving field of plant biotechnology, particularly focusing on in vitro plant regeneration and transgenesis. With the rapid advancements in biotechnological methods, understanding the intricate processes of plant in vitro technology has become crucial. This book meticulously compiles and condenses the extensive literature on these subjects, making the complex information accessible and manageable. From fundamental principles to the cutting-edge applied aspects, it offers an exhaustive exploration of the various facets of plant tissue culture and genetic modification. Designed to cater to the academic and research needs of undergraduates, postgraduates, and researchers, the book stands out as a comprehensive and authoritative resource. It provides up-to-date information, ensuring that readers are well-versed with the latest developments in the field. Whether you are delving into plant biotechnology for the first time or seeking to expand your knowledge base, this book promises to be an invaluable guide, enriching your understanding and inspiring further exploration in the realm of plant in vitro technology.

  • av S. Soundaian
    425,-

    "New Dimensions in Management" is a seminal book that addresses the critical needs of contemporary organizations aiming for long-term success and sustainability. In an era where rapid changes and unprecedented challenges are the norms, this book serves as a beacon for leaders and managers seeking to navigate their organizations towards stability and growth. Through its insightful exploration, the book lays down a framework for understanding the complex environment in which businesses operate today, advocating for strategic planning, enhanced creativity, and a steadfast commitment to quality.Divided into three comprehensive parts, the book meticulously discusses the pillars of creativity management, quality management, and strategic management. Each section is enriched with relevant case studies and exhibits, making the theoretical concepts tangible and applicable to real-world scenarios. The segment on creativity management emphasizes the importance of fostering an innovative culture within the organization, enabling members to contribute novel ideas that can drive progress. Quality management is explored with a focus on excellence in every aspect of the organization's operations, ensuring that the products or services offered meet the highest standards. Finally, strategic management is examined as the cornerstone of achieving sustainable growth, guiding readers on how to devise and implement strategies that ensure long-term viability and competitiveness."New Dimensions in Management" is more than just a book; it's a strategic tool for leaders who envision their organizations not just surviving but thriving in the future. It equips readers with the knowledge and skills to inspire creativity, insist on quality, and execute visionary strategies for sustainable success.

  • av V L Sheela
    452,-

    This book is an essential read for anyone fascinated by the blending of science, art, and business within the realm of plant cultivation and landscape beautification. This book serves as an extensive introduction to the vast field of horticulture, presenting an enriching journey through basic horticultural practices, plant propagation techniques, and the principles of ornamental horticulture. With an emphasis on topics highly relevant to current trends and challenges, the book aims to equip readers with the knowledge and skills necessary to excel in both the production of food and the aesthetic enhancement of our environments. Tailored specifically for undergraduate students pursuing degrees in Agriculture, Horticulture, and Botany, it provides a solid foundation in the discipline, fostering an understanding of the intricate balance between nature's needs and human creativity. This text not only educates but also inspires, opening up a world of opportunities for aspiring horticulturists to explore the endless possibilities within the field. Whether you're looking to embark on a career in horticulture or simply wishing to enrich your understanding of this multifaceted subject, this book promises to be an invaluable resource.

  • av Moshrafuddin Ahmed
    493,-

    Delve into the rich tapestry of medicinal plants that have been the cornerstone of healing through the ages ." This comprehensive guide illuminates the fascinating evolution of medicine and surgery from its nascent beginnings, intertwined with the realms of religion, myth, and magic, to the present day, where herbal remedies are celebrated for their natural purity and holistic approach to health.With over 523 species of medicinal plants meticulously cataloged, this book offers not just a visual feast with vivid photographs but also a wealth of knowledge on botanical and local names, distribution, propagation methods, plant parts used, chemical constituents, and their therapeutic applications. The language is accessible, and the content is richly illustrated, making it an invaluable resource for both beginners and seasoned herbalists.Discover how herbs, revered as foods rather than medicine, work harmoniously with the body to cleanse, purify, and align with nature's rhythm. Unlike the instant effects of synthetic drugs, herbs gently realign the body's defenses with minimal side effects, echoing the wisdom of our ancestors who relied on the natural world for healing and protection."Medicinal Plants" is more than just a book; it's an invitation to explore the symbiosis between humans and plants. It serves as a bridge between the ancient practices rooted in intuition and the modern pursuit of natural health, encapsulated in a detailed exploration of nature's very own chemical factory. Unlock the secrets of alkaloids, glycosides, saponins, resins, and more, as you embark on a journey to discover the potent healing powers of nature, meticulously compiled for the curious mind.

  • av C. B. Nirmala
    291,-

    In the dynamic world of science, biotechnology has emerged as a revolutionary force, reshaping our understanding and interaction with the biological realm. This book is a comprehensive exploration of transformation, particularly in the fields of medicine, agriculture, horticulture, aquaculture, and various industries ranging from textiles to brewing.This enlightening book begins by laying a foundation with essential information about biological processes inherent in plants. It delves into how these natural mechanisms are being skillfully manipulated through molecular methods, leading to groundbreaking technologies that benefit humanity in myriad ways. Readers will journey through the fascinating process of how biotechnology has propelled advancements in plant sciences, leading to remarkable achievements.Aimed at demystifying the intricate concepts of biotechnology, this book is crafted to cater to beginners, students, and budding entrepreneurs. Its narrative is enriched with clear, simple explanations and complemented by neat, illustrative diagrams, making the complex world of plant biotechnology accessible and engaging. Whether you are a student embarking on a journey of learning, a professional seeking insights, or an entrepreneur eyeing the green biotech industry, This book serves as your essential guide to the wonders and possibilities of this burgeoning field.

  • av P T Kalaichelvan
    519,-

    Dive into the dynamic world of Bioprocess Technology, where biology, engineering, materials science, and clinical procedures seamlessly converge to create a multidisciplinary marvel. In an era where innovation knows no bounds, Bioprocessing stands at the forefront, transcending boundaries to shape diverse facets of the biological landscape.This illuminating book is meticulously divided into eight units, each offering an extensive exploration of microbial bioprocess technology. Beginning with the first unit, "Fermentation Technology," readers are introduced to the intricacies of fermentation types, fermenters' structure and anatomy, and the art of process control in fermentation. As you journey through the book, the second unit, "Food Bioprocessing," uncovers the secrets of food spoilage prevention, the craft of producing fermented beverages, milk products, and single-cell proteins.Unit three, "Pharmaceutical Bioprocessing," delves into the world of vaccine and antibiotic production, while unit four, "Enzyme Bioprocessing," unravels the mysteries of industrial enzymes, their immobilization, and the fascinating realm of enzyme kinetics. The fifth unit, "Industrial Bioprocessing," takes a closer look at organic acids, vitamins, and microbial polysaccharides, offering insights into their industrial applications.Unit six, "Agricultural Bioprocessing," explores the realms of biofertilizers and biopesticides, while unit seven, "Environmental Bioprocessing," tackles the pressing issues of bioremediation and biological waste treatment. Finally, unit eight, "Energy Bioprocessing," illuminates the path to sustainable energy solutions, encompassing biogas, biofuels, ethanol, and biodiesel.In an effort to provide readers with comprehensive insights, this book is generously adorned with figures and flowcharts, ensuring that complex concepts are presented with utmost clarity. Whether you're an undergraduate or postgraduate student, a dedicated research scholar, or an esteemed teacher in the fields of biological sciences or engineering, this handbook is your invaluable companion on a journey through the intricate world of Bioprocess Technology.

  • av P. Chandran
    338,-

    In an era where statistical analysis underpins breakthroughs across all fields, the importance of mastering statistical software cannot be overstated. "SPSS for you" emerges as a pivotal resource for anyone keen to navigate the complexities of statistical analysis with ease and precision. Drawing from over 25 years of teaching experience, practical guidance in statistical analyses, and extensive involvement in SPSS courses across various institutions, this book is your gateway to mastering SPSS for Windows.With its roots deeply embedded in the social sciences, SPSS (Statistical Package for the Social Sciences) has evolved to become an indispensable tool for researchers across disciplines. This book not only introduces you to the essentials of SPSS but also equips you with the skills to enter and format data, execute comprehensive analyses, and interpret results effectively. Whether you are a student grappling with statistics in college, a professional refining your research methodology, or an independent researcher eager to unlock the potential of your data, this guide is tailored for you.The book is meticulously structured into nine chapters, each designed as a step-by-step tutorial enriched with screen snapshots, dialog boxes, and outputs to illuminate the path through SPSS's extensive capabilities. From the basics of statistical data, sample populations, and hypothesis testing in Chapter 1 to advanced techniques in producing graphs, comparing averages, and analyzing variance in subsequent chapters, this guide covers it all. Special emphasis is placed on making complex concepts accessible, with exercises and examples that foster a deeper understanding and enable readers to apply what they've learned immediately."SPSS for you" is more than just a textbook; it is a journey through the landscape of statistical analysis, made approachable through clear instructions, practical exercises, and a comprehensive glossary for quick reference. Whether you're conducting academic research or analyzing data in a professional context, this book is an essential companion that will enhance your analytical skills and help you make informed decisions based on robust statistical evidence. Embrace the power of SPSS and turn data into actionable insights with this definitive guide.

  • av Shatrughna Sukdeo Patole
    298,-

    "Phytotoxicants" offers a unique window into the rich tapestry of India's natural arsenal, nestled within its vast biodiversity and sprawling agro-climatic zones. With over 45,000 plant species, of which 15,000 to 20,000 boast biocidal properties, this book explores the intricate world of plant-derived toxicants - alkaloids, glycosides, saponins, terpenoids, essential oils, and flavonoids. These secondary metabolites, though not pivotal in the plants' primary physiological functions, play a crucial defensive role against pests, affecting their behavior and physiology across various developmental stages.Crafted to introduce the foundational principles of phytotoxicants in a manner that is both accessible and engaging, the text aims to ignite enthusiasm among readers for this vibrant field of research. The author, drawing extensively from scientific journals, ensures the content is both comprehensive and current, providing a solid base for future exploration or study. This book is not just an academic endeavor; it is a gateway to understanding the potential of India's biodiversity in developing natural biocides. It encourages readers to delve into the realm of phytotoxicants, paving the way for innovative research and applications in sustainable pest management and environmental conservation.

  • av V. Raman K.
    486,-

    In the competitive world of entrance examinations for premier engineering and medical institutions, mastering the art of problem-solving is crucial. This book serves as a beacon for students aiming to secure their places in prestigious institutions such as IITs, CSIR laboratories, IISc, and top medical colleges through examinations like IIT-JEE, AIEEE, JIPMER, JAM, CSIR, NET, GATE, and UPSC. This book distinguishes itself by blending concise theoretical overviews with extensive problem-solving exercises, catering to both objective and subjective question formats.A unique aspect of this guide is its incorporation of actual examination questions from IIT-JEE, CSIR, NET, and GATE, offering students a practical insight into the types of challenges they can expect. By bridging the gap between theory and application, this book not only aids in thorough preparation but also instills a deeper understanding of the subject matter, making it an invaluable resource for the student community.Whether you're an engineering hopeful or a medical entrance exam candidate, This book is designed to enhance your problem-solving skills and boost your confidence, guiding you through your journey to academic excellence and success in some of the most competitive examinations in India.

  • av Subbiah Balaji
    278,-

    Embark on a journey at the forefront of scientific innovation with "Nanoniotechnology," a compelling exploration of the intersection between nanotechnology and biology. This groundbreaking book unravels the intricacies of nanobiotechnology, where biological and biochemical applications merge with the revolutionary advancements of nanotechnology. Through a meticulous and systematic approach, readers are introduced to a wide array of topics, ranging from the fundamentals of biomaterials science to the intricate fabrication and characterization of nanostructures. "Nanoniotechnology" delves into specialized areas such as nanomedicine, novel drug delivery systems, and the profound impacts of nanotechnology on health and the environment. With its accessible format and comprehensive coverage, this book serves as an invaluable resource for students, researchers, and educators across diverse scientific disciplines. Whether delving into the nuances of nano-bio interfaces or exploring the strategic marketing of nanotechnology, "Nanoniotechnology" promises to inspire curiosity and ignite the imagination. Join the quest for knowledge and innovation, and discover the transformative potential of nanoniotechnology in shaping the future of science and technology.

  • av M A Subramanian
    278,-

    In an era defined by burgeoning human populations, rampant industrialization, cutting-edge technological progress, and expanding urban landscapes, the integrity of our natural environment faces unprecedented challenges. The relentless march of progress has ushered in a flood of chemicals, seeping into the very fabric of our ecosystems and posing insidious threats to biological systems. "Toxicology" delves into the heart of these challenges, offering a comprehensive exploration of the adverse impacts wrought by toxicants-agents capable of hindering physiological and biochemical functions, and ultimately, ushering in death.This pivotal book unfolds the intricate dance of toxicants as they navigate through the biosphere, detailing their entry, absorption, distribution, and eventual elimination. It unravels the complexities of their metabolic transformations, modes of action, persistence, and the nuanced interactions at their target sites. Beyond mere theory, "Toxicology" ventures into the pragmatic realms of impact assessments and the dynamics of toxic substances within organisms and their environments. At its core, this text is a beacon of understanding, aiming to arm its readers with the knowledge necessary to mitigate the pernicious effects of xenobiotics-the foreign chemicals that encroach upon our lives.Crafted with clarity and precision, "Toxicology" is designed not only for those embarking on a journey into the realm of toxic substances but also for seasoned scholars seeking to deepen their understanding. By emphasizing the foundational principles of toxicology and introducing key toxicological methods, this book serves as a vital resource for navigating the toxic challenges of the modern world. Its ultimate mission is to safeguard life-particularly human life-against the encroaching tide of toxic threats, ensuring a healthier, more resilient future for all.

  • av Anusha Bhaskar
    446,-

    Enzymes have played a crucial role in various industrial processes and have revolutionized the fields of biotechnology and biochemistry. This book provides a comprehensive history of enzymes, delving into their mechanisms, kinetics, production, recovery, and characterization. Readers will gain a deeper understanding of the application of immobilized enzymes, bioreactor design, and reaction engineering. The latest advancements in bioinformatics and its application in enzyme technology are also thoroughly explored. Moreover, the book discusses the fascinating topics of biosensors, ribozymes, and artificial enzymes, offering valuable insights into the cutting-edge developments in this field.Whether you are a student, researcher, or industry professional, this book serves as an indispensable resource, presenting a detailed and informative exploration of enzyme technology. With its comprehensive coverage and in-depth analysis, this book is an essential read for anyone interested in gaining a thorough understanding of enzymes and their profound impact on modern technology and science.

  • av Prakash S Lohar
    452,-

    Bioinformatics is a field of study that integrates biological sciences with computer science. This book is the first of itskind written for students and teachers. It gives the readers an insight into genomics and proteomics including originand history of bioinformatics, computer generations, their types and operating systems, role of PERL and JAVA asprogramming languages, central dogma of molecular biology, with structural details of DNA, RNA, and proteins andfundamental techniques used to study their structures, the database retrieval with PubMed, Entrez, SRS, OMIM,ExPASy, and EMBL, the BLAST and FASTA software packages to determine sequence matches, the computationalmethods for gene prediction, protein sequence databases, Swiss-Prot, PDB, software for visualization of proteinstructure, and the concepts of gene, genome and genomics with the prime role of GenBank, DDBJ, TIGR, KEGGgenomics of bacteriophage to HGP, gene therapy, drug designing and pharmacogenomics. Several web pages withtheir specific URLs are provided that will definitely help readers to interact and learn more about cutting-edgeresearch and visualize complex processes involved in bioinformatics.ContentsIntroductionEvolution of ComputersBiological MacromoleculesBasic Techniques in BioinformaticsBiological DatabasesSequence AlignmentMultiple Sequence AlignmentsComputational Gene PredictionProteomicsGenomics

  • av T. Meenambal
    358,-

    "Environmental Science and Engineering" is a vital academic resource that addresses the critical role of humankind in preserving and conserving Earth's precious natural resources. Recognizing the unsustainable exploitation of these resources, this book offers a comprehensive overview of the intricate relationship between human activities and environmental health.Structured in four distinct parts, the book provides an in-depth examination of various environmental aspects. Part I delves into natural resources such as land, water, forests, minerals, food, and energy. It discusses the formation and factors affecting these resources, supplemented by specific case studies and conservation management techniques. Part II focuses on ecosystems and biodiversity, exploring the structure and function of ecosystems, food chains and webs, different types of ecosystems, and India's biogeographical classification.Part III tackles the pressing issue of pollution in its various forms - air, water, soil, marine, noise, and thermal - and discusses natural disaster management, waste management, and individual roles in pollution prevention. Part IV addresses social issues related to the environment, including resettlement and rehabilitation, climate change, consumerism, waste products, and environmental ethics. This section also incorporates vital legislation like the Environmental Protection Act and the Forest Conservation Act.With a historical perspective, economic and political contexts, and diverse social and ethical considerations, "Environmental Science and Engineering" offers a multifaceted approach to environmental studies. It's an indispensable guide for students in undergraduate and postgraduate programs, bridging the gap in environmental education with its methodical organization and comprehensive presentation. This book is not just an academic text; it's a call to action for a harmonious and sustainable future.

  • av V. Ramani Alex
    258,-

    This enlightening guide explores the chemical intricacies of what we eat. It unravels the basic chemical substances that constitute our food, and the methods through which these can be analyzed, providing a comprehensive understanding of what we consume. The book delves into how food supports our well-being, focusing on the essential nutrients required for our biochemical processes. It also brings to light the darker side of our food supply - the adulteration and contamination prevalent in modern foodstuffs, often for commercial gains. These contaminants, ranging from artificial flavors in soft drinks to hidden harmful substances, can adversely affect our health, turning our nourishment into slow-acting poisons.With a mission to educate and create awareness, "Nourishing Wisdom" is more than just a book; it's a call to action. It guides readers through understanding healthy dietary patterns, identifying contaminants in food, and choosing nourishment that truly benefits the body and soul. This book is an essential read for anyone looking to make informed, healthy choices in an increasingly complex food landscape.

  • av Alice Marcus
    258,-

  • av A. Wilson Aruni
    278,-

    In the realm of academia, effective research and proficient writing skills stand as pillars of success. "Research and Writing Across the Disciplines" emerges as an essential resource, meticulously crafted to guide budding researchers through the intricacies of academic inquiry and expression. This book serves as a beacon, illuminating the path to creating impactful research and compelling reports.The core of this guide lies in its detailed exploration of various research methodologies, offering a clear blueprint on how to design and execute research, from selecting a pertinent topic to choosing the appropriate methodology. It delves into the nuances of data collection and analysis, presenting different techniques for presenting results. The authors, leveraging their rich experience, have tailored the content to nurture the development of critical thinking, formulation, execution, recording, writing, and presentation skills in research students.A standout feature of this book is its comprehensive coverage on writing different sections of a thesis or dissertation, crafting a research proposal, and even approaching research grant proposals. It also emphasizes the importance of meticulous proofreading, ensuring the final manuscript is polished and precise.Beyond the written word, this guide extends its reach, offering valuable insights on organizing panel and group discussions, general meetings, workshops, and seminars. These tips are vital for researchers aspiring to enhance their organizational capabilities and leadership skills within the academic community."Research and Writing Across the Disciplines" is more than just a book; it's a mentor in print, shaping and refining the skills necessary for academic excellence in the modern research landscape.

  • av T. Devasana
    236,-

    "Biomolecules" is an indispensable academic resource, meticulously crafted to cater to students of biochemistry, biotechnology, nanotechnology, microbiology, pharmacy, zoology, and other life sciences at both undergraduate and postgraduate levels. The book's primary objective is to provide a foundational understanding of cell biology and the intricate world of biomolecules such as nucleic acids, proteins, enzymes, carbohydrates, lipids, and water, along with an in-depth look at the crucial role of vitamins in biological systems.Structured in a clear and coherent manner, the book begins with an introductory chapter that lays down the general concepts of various biomolecules. This sets the stage for nine detailed chapters, each dedicated to a specific type of biomolecule, offering a comprehensive study of their structure, function, and metabolism. The book opens with a thorough examination of different cell types - animal, plant, yeast, bacterial, and viral - and explores the processes of cell division and reproduction.The journey through biomolecular science continues with a deep dive into the central dogma of life, encompassing the world of DNA and RNA in Chapter 2, followed by an exploration of amino acids and proteins in Chapter 3, including their structural diversity and metabolism. A special focus on pharmaceutical proteins highlights their genetic engineering and applications. Chapter 4 delves into enzymes, elucidating their structure, mechanisms of action, and real-world applications.Carbohydrates take center stage in Chapter 5, discussing their classification and metabolism, with a unique focus on blood group antigens. Chapter 6 explores the diverse world of fatty acids and lipids, detailing their types, properties, and metabolic pathways. The metabolic end products of biomolecules and their conversion into energy are thoroughly analyzed in Chapter 7, covering key metabolic pathways like the TCA cycle and oxidative phosphorylation.The book also pays homage to water, the quintessential molecule of life, in Chapter 8, explaining its structure and functions. Vitamins, essential for growth and as precursors for coenzymes, are comprehensively covered in Chapter 9, discussing both fat-soluble and water-soluble varieties and their roles in the body.Each chapter not only imparts scientific knowledge but also introduces a relevant scientist, celebrating their achievements to inspire students and ignite a deeper interest in the subject. Concluding each chapter are review questions and multiple-choice questions for self-assessment, ensuring a thorough grasp of the material."Biomolecules" stands as a beacon of knowledge, guiding students through the fascinating world of biomolecular science, laying a solid foundation for future scientific explorations.

  • av G. P. Jeyanthi
    392,-

    This book delves deep into the fascinating world of molecular biology, a term first coined by William Astbury in 1945. This comprehensive book serves as an authoritative guide to the chemical and physical structures of biological macromolecules and the intricate world of genes. It offers a panoramic view of molecular biology, weaving together genetics, biochemistry, cell biology, physics, organic chemistry, and biophysical chemistry into a cohesive narrative.Spanning thirteen meticulously crafted chapters, this book begins with the fundamentals of genetic material, gradually advancing through the complexities of DNA and RNA chemistry, the organization of chromosomes in prokaryotes and eukaryotes, and the mechanisms of DNA synthesis and repair. Chapter 8 delves into the molecular mechanism of mutagenesis, shedding light on the nature and types of mutations.The latter chapters provide an in-depth analysis of RNA types and structures, RNA synthesis, the genetic code, protein biosynthesis, and the regulation of gene expression across prokaryotic and eukaryotic systems. The final chapter offers insights into selected analytical techniques used in DNA research.Designed to cater to students across various disciplines, this book aligns with the syllabi of undergraduate and postgraduate courses in biochemistry, biotechnology, bioinformatics, life sciences, molecular genetics, and medical genetics, predominantly in Indian educational institutions. It stands out with its unique inclusion of challenging questions and problems with solutions, review questions, and practical application boxes in each chapter, making it an invaluable resource for academic success and competitive examinations like NET.This book is more than a textbook; it is a beacon of knowledge that illuminates the molecular foundations of life, making complex concepts in molecular biology accessible and engaging for students and enthusiasts alike.

  • av K. Manikandakumar
    291,-

    Bioinformatics is a field that presents one of the grand challenges of today. The field is faced with a strong demand for immediate solutions, because the genomic and post-genomic data that are being collected harbour many biological insights whose deciphering can be the basis for dramatic scientific and economical success, and is promising to have a large impact on society. Recent developments in molecular biology, genomics, proteomics, and other areas have produced a wealth of experimental data on sequences and three-dimensional structures of biological macromolecules. Consequently, the service of various computational methods of analysis to obtain useful information has now turned out to be a major new discipline as Bioinformatics. The Dictionary of Bioinformatics is a vital reference for important terms, offering students and researchers a convenient summary of the core knowledge of the field, with concise and accurate definitions of over 2200 words, phrases, and concepts. This invaluable resource provides a comprehensive guide for anyone involved in bioinformatics, from beginners to experienced professionals, and serves as an essential tool for understanding and interpreting the vast amount of biological data being generated.

  • av Aldous Huxley
    188,-

    Immerse yourself in the turbulent world of ""The Sound and theFury,"" a masterpiece by Nobel laureate William Faulkner. Thisgroundbreaking novel, first published in 1929, offers a profoundexploration of the human condition through the tragic decline ofthe once-noble Compson family in the American South.Faulkner's innovative narrative technique, which includesastream-of-consciousness style, plunges readers into the complexinner lives of his characters, revealing their struggles, desires, andflaws with intimate detail.Set in Mississippi, the story unfolds through four distinctperspectives, each chapter offering a unique voice, from thesensitive and mentally challenged Benjy to the intense andintrospective Quentin, the pragmatic but cynical Jason, andfinally through the eyes of the family's black servant, Dilsey. Thisquartet of narratives weaves a rich tapestry of themes such astime, memory, and the unrelenting grip of the past.""The Sound and the Fury"" is not just a story; it's an experience, alinguistic journey that challenges and rewards its readers with itscomplexity and depth. Faulkner's skillful use of non-linearstorytelling and his profound insights into the human psychemake this novel a cornerstone of American literature. Step intothe world of the Compsons and experience a tale that resonateswith the timeless questions of identity, loss, and the inexorabledecay of time.

  • av William Faulkner
    202,-

    ""Main Street,"" the classic novel by Sinclair Lewis, isn't just a SINCLAIR LEWISbook - it's a one-way ticket to Gopher Prairie, a town soquintessentially Midwestern that even the cornstalks have anopinion on proper decorum. Follow the adventures (ormisadventures) of Carol Kennicott, a city girl with dreams biggerthan her new husband's medical practice, as she takes on small-town life with the enthusiasm of a squirrel at a nut festival. Butbeware, Gopher Prairie isn't just any sleepy town; it's a placewhere the local gossip travels faster than light and conformity isthe favorite dish served at every potluck. Lewis's razor-sharp witcuts through the American heartland like a hot knife throughbutter, serving up a delightful satire that's as refreshing as a coldglass of lemonade on a hot July day. Buckle up, because ""MainStreet"" is about to take you on a rollicking ride through the highsand lows of trying to repaint a town that's perfectly content withits shades of beige.

  • av Dashiell Hammett
    216,-

    Delve into the thrilling world of ""The House Without a Key,"" acaptivating mystery novel by Earl Derr Biggers. This classic, setagainst the exotic backdrop of 1920s Hawaii, introduces readersto the charismatic detective Charlie Chan, a figure who wouldbecome iconic in the genre. The story begins with the mysteriousmurder of a wealthy tourist at a glamorous Hawaiian beachhouse, setting the stage for a tale of intrigue and suspense. AsChan, a brilliant and observant Honolulu police detective, delvesinto the case, he uncovers a tangled web of family secrets, hiddenmotives, and unexpected twists. With its vivid descriptions ofHawaii's lush landscapes and a glimpse into its multiculturalsociety, ""The House Without a Key"" is more than a meredetective story; it's an immersive experience into a bygone era.Biggers' masterful blend of mystery, charm, and cultural insightmakes this book a must-read for fans of classic detective fiction.Join Charlie Chan in his first-ever appearance as he navigates thecomplexities of this gripping mystery, revealing the truth hiddenwithin the house without a key.

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