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Explore the key components to achieving cultural transformation in organizations with this book which bridges academic theory with best practice.

Examine the most extraordinary PR campaigns from the 1970s to the present day, showcasing the impact of PR excellence and its development as a business.

Pitch winning bids and secure competitive contracts with this complete and updated guide to best practice.

Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth.

Use the largest base of empirical change research data ever developed to better understand how successful change happens in organizations.

Help individuals and organisations flourish following times of change with this guide featuring the latest thinking and insightful case studies.

Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand.

Optimise product delivery by examining the chain that makes a technology product available for market using real-life examples from global tech corporations.

Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.

Better understand the rapidly changing workplace learning landscape and the challenges L&D managers face with this comprehensive overview.

Evaluate all forms of learning and development with this practitioner-friendly but academically robust guidance.

Use the practical methods in this book to cultivate influence and allow leadership to flourish.

Develop resilience and mental toughness to produce an adaptive, high performing and engaged organisation with this collection of case studies tackling a wide variety of organisational issues.

Nail your UKCAT test with this winning self-study program, featuring over 700 questions complete with detailed answers and explanations to enhance your learning.

Prepare for your BMAT with this quick and easy guide featuring over 420 practice questions, including mock tests, revision topics and video podcasts.

The contemporary industrial robot is the focal point of a wide variety of elements in modern technology. It is a collection of parts, some of which act as drives and some of which act as architectural materials that give the robot body strength. This book is a thorough inventory of the technologies involved and the way in which they meet and work together in order to produce a functional robot arm. The authors have striven to describe thoroughly the components that make up robot arms. This gives both the student and the practitioner a complete view of the principles involved in such components and the differences between existing technologies. However, it is not only the student who benefits from this approach but also the potential robot user who, at the moment, may be faced with a bewildering choice of combinations of different types of components in the robots that are available to him. For example, it is difficult for a production manager to appreciate the differences between robots that use direct current motors, stepping motors and pneumatic actuators. The authors have succeeded in structuring the book so that the reader can weigh up the pros and cons of these different techniques at whatever level of depth he requires. Certainly, the book aims to provide as much depth as there is in these topics without assuming a detailed knowledge of specialized areas of engineering.

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Devise and implement a social media recruitment strategy to meet your company's recruitment objectives.

Formulate the best strategy for incentives and recognition, and implement reward schemes effectively with this well-researched and practical top-level guide.

Draw on practical examples of how to overcome mismanagement and disorganisation, and a framework for building and developing management response.

Get the best from your clients with these relevant, effective psychological coaching techniques.

Put finance into the context of top-level decision making and use it as a measure and predictor of successful strategy with this practical resource.

Understand the psychological factors which create engaging and inspiring places to work with this accessible overview.

Embed ERM into your organization, reach strategic goals and take more managed risks with this comprehensive overview of enterprise risk management.

Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing.

Adopt the 'complex adaptive system' approach to drive success with a framework for change that embraces an organisation's human element.

Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.

Build self-awareness across key aspects of your coaching practice to produce the best outcome for your clients with this comprehensive resource.