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The fun way to learn to speak ChineseWith more than 1.2 billion speakers across the globe -- and with nearly 3 million in the U.S. alone -- Mandarin Chinese claims the top spot as the world's most common language. If you want to learn this language to get ahead at school or work, or to make your travel to China easier, this is the handy reference you'll want by your side.Chinese For Dummies teaches basic grammar, as well as the necessary vocabulary to make introductions and greetings, use proper etiquette, make small talk, make transportation arrangements, order food and beverages, ask directions, deal with money, shop, access recreation, and handle an emergency.* Concentrates on Mandarin Chinese and features new and revised content* Includes major updates to all the necessary foundational information needed to speak Chinese* Covers grammar, verb conjugations, and pronunciations* Offers a refreshed mini-dictionary complete with even more vocabulary* Find free conversational audio tracks onlineAs the Chinese economy continues to grow, the importance of Chinese as a trade language will also increase. If you're a student or business professional who has a basic understanding of the language, you'll be poised to surpass your peers when it comes to dealing with international markets. So get started today!

The definitive compendium for the Insurance Digital RevolutionFrom slow beginnings in 2014, InsurTech has captured US$7billion in investment since 2010 -- a 10% annual compound growth rate is predicted until at least 2020. Three in four insurance companies believe some part of their business is at risk of disruption and understanding the trends, drivers and emerging technologies behind Insurance's Digital Revolution is a business-critical priority for all growth-minded firms.The InsurTech Book offers essential updates, critical thinking and actionable insight -- globally -- from start-ups, incumbents, investors, tech companies, advisors and other partners in this evolving ecosystem, in one volume. For some, Insurance is either facing an existential threat; for others, it is a sector on the brink of transforming itself. Either way, business models, value chains, customer understanding and engagement, organisational structures and even what Insurance is for, is never going to be the same. Be informed, be part of it.* Learn from diverse experiences, mindsets and applications of technologies* Discover new ways of defining and grasping growth opportunities* Get the inside track from innovators, disruptors and incumbents* Be updated on the evolution of InsurTech, why it is happening and how it will evolve* Explore visions of the future of Insurance to help shape yoursThe InsurTech Book is your indispensable guide to a sector in transformation.

A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring.

Drive your food truck business to success While food trucks may not be the new kid on the block anymore, it's a segment that continues to swell and there's still plenty of room for growth.

Everything you need to implement Objectives and Key Results (OKRs) effectively Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical thinking framework designed to help organizations create value through focus, alignment, and better communication.

Statistics For Dummies, 2nd Edition (9781119293521) was previously published as Statistics For Dummies, 2nd Edition (9780470911082). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product.

Guitar For Dummies, 4th Edition (9781119293354) was previously published as Guitar For Dummies, 4th Edition (9781119151432). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product.

Startup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online.

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

The Truth About Employee Engagement was originally published as The Three Signs of a Miserable Job. A bestselling author and business guru tells how to improve job satisfaction and performance.

Take an inward journey for a happier, healthier life Meditation has been used for centuries to reduce stress, increase energy, and enhance overall health and well-being so it's no wonder more and more people in today's fast-paced and stress-centric world are adopting this age-old practice.

A practitioner-focused approach to strategy and real-world strategic thinking This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate.

Have big dreams? Kick start them with JavaScript! If we've learned one thing from the Millennial generation, it's that no one is too young to make history online.

Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part of any sales job, there's much more to it.

A practical handbook for making management great again Managing for Happiness offers a complete set of practices for more effective management that makes work fun.

The book of financial wisdom that your future self will thank you for reading For many adults under 40, 'debt' is a four-letter word something that should be avoided but is all too often unavoidable. In The Value of Debt in Building Wealth, bestselling author Thomas J. Anderson encourages you to rethink that.

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand.

Tone up, burn calories, stay strong Weight Training For Dummies makes it easy to get started with weight training by offering trusted and straightforward guidance on the latest circuit and resistance training, and all-new information on the highly popular bodyweight and High Intensity Interval Training (HIIT).

The Sales Bible softbound NEW EDITION WITH SOCIAL MEDIA ANSWERS Global sales authority Jeffrey Gitomer's bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods and strategies that really work every day, in real-world selling situations.

Get up and running on the Internet the fast and easy way If you're an Internet newcomer and want to get up to speed without all the intimidating technical jargon, The Internet For Dummies has you covered. With over 5,000,000 copies sold*, The Internet For Dummies is the #1 choice for Internet newcomers.

Improve your guitar-playing rhythm, feel, and timing If you want to improve your timing, sharpen your technique, or get inspired by new ideas, Guitar Rhythm & Technique For Dummies breaks down the basics of reading, counting, strumming, and picking rhythms on guitar to make you an ace on the axe in no time.

A complete guide to using KPIs to drive organisationalperformance Is your business on track to achieve success? Key PerformanceIndicators For Dummies covers the essential KPIs that areuseful to all kinds of businesses, and includes more than 100different ways leaders can monitor and drive performance in theirorganisations.

Unleash innovation potential with creative, serious play Building a Better Business Using the LEGO(R) SERIOUS PLAY(R) Method delivers a creative approach to enhancing innovation and improving business performance, with the focus on unleashing play.

The invaluable companion to the new edition of the bestselling How to Measure Anything This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book.

How to build lasting connections through meaningful communication Developing successful relationships is critical to our success in both our personal and professional lives.

Get up to speed quickly on the latest in user experience strategy and design UX For Dummies is a hands-on guide to developing and implementing user experience strategy.

Score your highest in econometrics? Easy. Econometrics can prove challenging for many students unfamiliar with the terms and concepts discussed in a typical econometrics course. Econometrics For Dummies eliminates that confusion with easy-to-understand explanations of important topics in the study of economics.

A fresh look at classic principles and applications of Fibonacci numbers and the Elliott Wave trading system. Demonstrates how to calculate and predict key turning points in commodity markets, analyze business and economic cycles as well as identify profitable turning points in interest rate movement.

How national culture impacts organizational culture and business success Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success or failure.

* Begins with the essential elements of contemporary dessertsshowing pastry chefs and students how to master those building blocks before molding and incorporating them into creative finished desserts. * He then explores in detail pre-desserts, plated desserts, dessert buffets, passed desserts, cakes, and petits fours.