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Management consulting is a growing industry in the U.S. as the number of consultants employed is steadily increasing. But today's more sophisticated client base wants low-cost, solution-driven advisors. This updated edition of Start Your Own Consulting Business teaches new and experienced consultants how to leverage digital tools and their unique talents to narrow their niche, attract new clients, and earn a steady stream of referrals.

According to the National Association of Wholesaler-Distributors, the industry reached a record-high of $6.01 trillion in 2018. While there are big and small players in this industry it's a segmented one which makes it perfect to find riches in niches.

eBay is empowering small businesses everywhere by offering ecommerce and marketing tools to reach customers around the globe. With more than 170 million buyers in 190 markets globally, eBay makes it easy for you to start, run, and grow a new or existing business wherever you are.

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.Daring readers to stop accepting non-monetizable likes and shares for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they areanother channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums.Covers:How to stop being a wimp and make the switch from a passive content presence into an active conversion toolHow to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service)Creating raving fans that create introductions to their networksHow to move cold social media traffic into customersThe role of paid media and how to leverage social media advertising to drive sales

Pets are part of today's family unit and their owners want to give them the best. In this new edition of Start Your Own Pet Business, readers navigate the market for pet-sitting and grooming services, pet food and toys, and more as learn the fundamentals for starting a successful business in the multibillion-dollar pet industry.

This third edition has been completely revised to address the photography industry's transformation to digital and help readers start, run, and grow their own successful photography business.

Professional career coach and motivational speaker Kanika Tolver helps reader rethink, re-vision, and rehab their careers using a strategic action plan focused on building a personal brand that maximizes and monetizes their core skills.

Revised edition of the author's Start your own retail business and more, 2011.

In his book Unstoppable, Ben Angel helped thousands of people take back their health, lower their stress, and biohack a more productive version of themselves. Now, in The Unstoppable Journal, Ben walks readers through their own unstoppable journey with daily tasks, checklists, check-ins, and more during the course of 13 weeks.

Entrepreneur Voices on Effective Leadership provides a detailed look at the skills and strategies necessary to go from being a good manager to becoming an extraordinary leader.

From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich joined by YouTube-savvy entrepreneurs reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.

Tapping into more than 33 years of small business expertise, the staff of Entrepreneur Media takes todays entrepreneurs beyond financing their idea and opening their doors to keeping the cash flow flowing and the capital coming in through the first three years of ownership. Defines funding options ranging from small business loans and angel investors to crowdfunding and venture capital. Real-world examples of funding and financing plans that work. In-the-trenches financing wisdom that help businesses stay profitable.

The Business of Good narrates the story behind social entrepreneurship as told by the individuals compelled to create a change in the world--not just another business. Serial and social entrepreneur Jason Haber intertwines case studies, anecdotes, and initiatives that have become part of the larger narrative of entrepreneurship.From Main Street to Wall Street, todays social entrepreneurs are rebooting capitalism, challenging the charitable industrial complex, and are disrupting the way companies do business with exciting innovations designed to solve societys most vexing problems. In this book, Haber examines Capitalism 2.0, philanthropy, and the role and power of media alongside the worlds response as social entrepreneurship changes how we give, how we invest, and who we are.

A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. Thats really the key to the new business mindset the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities both online and off are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline.Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can todays CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic all while simultaneously shepherding initiatives from creation to implementation in high-demand markets?CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board.A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels online and off within the organization and to the business community at large. The power is in knowing how to tell the story.The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process, a process that willguide them in creating personal, team and business brands that work in harmony and parallel with each other.

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIMEWith Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.You'll learn how to:Capture high-quality leads from Google AdWords and Bing in 48 hoursMaster the components of a high-converting campaign and get the most bang for your buckHarness mobile search advertising and Facebook ads for maximum results

Leaders Lead. Followers Follow. You Can't Do Both.Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth:Nobody ever made it big by doing what everyone else is doing.Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.

The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily dose of proven guerrilla principles, and the latest tactics and tools, you can reach your marketing goals, jump-start your sales, and watch your profits soar.

Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owners social media question how can I make social media work for me? Levys solution takesa cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.

Driven entrepreneurs seem to always be in search of their "e;unicorn"e; team-that match made in heaven that opens the door to freedom and endless possibility. Unfortunately, huge obstacles-the "e;elephants"e;-tend to get in the way. Bringing her expertise from HR to EQ, Caroline Stokes offers real-world solutions to the people management problems business owners like you face right now. Dive into this book and learn how to:Hire the right people by taking your timeBuild an onboarding process that fits your company culture and makes new hires feel welcomeKeep employees happy, healthy, engaged, and educated so they always perform their bestThink smart before acting so strategies are their most effectiveAdapt to industry trends and workforce shifts to earn the best results

Entrepreneur Media and The Napoleon Hill Foundation have partnered to present a new twist on the classic Napoleon Hill tenets of success, featuring motivational keys to personal and professional success. These two well-known and sought-out brands have decades of how-to, self-help knowledge to bridge the gap between generations of entrepreneurs.

In the newest edition of the Entrepreneur Voices series, entrepreneurs, venture capitalists, and experts from both sides of the board roam present their best pitch-crafting, deal-closing strategies to help readers plan, pitch, and launch the business venture of their dreams.

The Tax Rules Have Changed. Your Business Should, Too.The Tax Cut and Jobs Act of 2017 marks the biggest tax reform in more than 30 years. The changes to the tax code are complex (especially for the small-business owner), but you don't have to go it alone. CPA and Attorney Mark J. Kohler delivers a comprehensive analysis of the new tax and legal structure you desperately need to help make the new tax law work for you.In this revised edition of The Tax and Legal Playbook, Kohler reveals clear-cut truths about tax and legal planning and delivers a practical, play-by-play guide that helps you build wealth, save on taxes, and protect your assets. Using real-world case studies, tax-savvy tips, game plans, and discussion points, Kohler coaches you through the complexities of the tax game of the small-business owner. You'll also learn how to:Examine your business needs and pick the right business entity for youBuild your personal and corporate credit in eight stepsImplement affordable asset protection strategiesTake advantage of underutilized business tax deductionsPick the right health-care, retirement, and estate plansBring on partners and investors the right wayPlan for your future with self-directed retirement fundsReading from cover to cover or refer to each chapter as needed, you will come away wiser and better equipped to make the best decisions for your business, your family, and yourself.About the AuthorMARK J. KOHLER, CPA and Attorney, is the author of What Your CPA Isn't Telling You and The Business Owner's Guide to Financial Freedom. As a personal and small-business tax and legal expert, he helps clients build and protect wealth with wealth transformation strategies and tax and legal remedies often overlooked in this challenging, ever-changing economic climate.

This practical and densely packed book will reach readers 12 simple, safe, low-cost and low-effort strategies for quickly setting up and activating passive income vehicles in a broad range of sectors like real estate, franchising, and direct sales marketing.

This book speaks to entrepreneurs who are interested in growing a business through purchasing and operating a well-known and respected franchise model, explaining the tools and strategies they need to not only become successful franchise owners (franchisees) but to achieve career-making franchise moves toward diversification of assets for the long term.

Breakthrough shows readers how to harness the power of aha! moments that can turn an average business into an extraordinary one.