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This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.

This book explores connections between the fields of foreign/second language teaching and adult learning through a case study of adult language learners at the college level. The book examines topics such as the value of adult language study, its effect on adult learners, as well as classroom practices that contribute to deeper learning.

This book is dedicated to the advancement of knowledge about humour in all kinds of tourism settings. It discusses the many ways in which humour can occur during tourism exchanges including guided tours, tourism marketing and promotion and travel narratives.

This book addresses the topic of interactional competence in the area of learning Japanese as a second language. It presents data collected from learners studying abroad in Japan to explain developments in their interactional competence as found in their use of speech styles and co-construction of an utterance.

This book provides critical in-depth reviews on key themes and issues in tourism research in China. These themes include: Chinese scholars' epistemological views of tourism, rural tourism development, community participation in tourism, tourist market and behaviour, tourist attraction management and tour guiding and interpretation in China.

This book brings together linguistic, psycholinguistic and educational perspectives on the phenomenon of cognate vocabulary across languages. It discusses extensive qualitative and quantitative data on Polish-English cognates and their use by learners/users of English to show the importance of cognates in language acquisition and learning.

This book examines the nexus between exploring and tourism and argues that exploration travel - based heavily on explorer narratives and the promises of personal challenges and change - is a major trend in future tourism.

This critical sociolinguistic ethnography explores "locutorios" (ethnic call shops) in Barcelona, where migrant populations mobilise to challenge the global private telecommunications sector as well as present-day governments. These migrant-owned businesses act as a window into their multimodal and hybrid communicative practices.

This book provides a comprehensive overview of trails and routes from a tourism and recreation perspective. This cutting-edge volume addresses conceptual and management issues systematically, examining supply, demand, development and impacts associated with trails and routes.

This book combines detailed accounts of classroom practice with empirical and case-study research and a wide-ranging engagement with applied linguistic and pedagogical theory. Points for discussion encourage readers to relate the argument of each chapter to their own context, and the book concludes with some reflections on teacher education.

This book provides an authoritative, state-of-the-art review of tour guiding scholarship and research. It aims to foster best practice and to stimulate further study and research on tour guiding across a range of disciplines. Its accessible style with chapter summaries makes it ideal for students as well as researchers.

This book examines oil constraints and tourism and addresses one of the key challenges for the tourism industry in the future. It provides an estimate of how much oil tourism consumes globally and summarises state-of-the-art information on oil resources, oil data and public discourse. It also explores dimensions of tourism in a post-peak oil world.

This book examines how critical literacy pedagogy has been implemented in a classroom through a collaboration between the author (a researcher) and an EAP teacher. It will interest researchers and practitioners for the ethnographic and pedagogical issues it raises as well as its accessible theoretical frameworks illustrated by interactional data.

Family Language Learning is a practical guide designed to support, advise and encourage any parents who are hoping to raise their children bilingually. It is unique in that it focuses on parents who are not native speakers of a foreign language.

The book offers a novel view of consciousness and its place in second language learning, using the established cognitive framework, MOGUL. It also provides an extensive review of theories of consciousness and related cognitive theory and research, placing that work in the context of second language learning.

This book addresses issues and debates at the centre of English pronunciation teaching. It offers new theoretical ideas and practical solutions to phonodidactic problems that arise in EFL contexts, approaching pronunciation instruction from global and local perspectives and supporting its theoretical claims with extensive empirical evidence.

This ethnographic study presents a detailed depiction of family life in immigrant Chinese communities. Utilising a strongly contextualised and evidence-based narrative approach to exploring the nature of child cultural mediation, the author provides an insightful analysis of intercultural relationships between children and parents.

This book examines the benefits of multilingual education that puts children's needs and interests above the individual languages involved. The case studies reveal that flexible multilingual education is the most promising way of moving towards the elusive goal of educational equity in today's world of globalisation, migration and superdiversity.

This textbook offers an introductory overview of eight hotly-debated topics in second language acquisition research. It offers a glimpse of how SLA researchers have tried to answer common questions about second language acquisition rather than being a comprehensive introduction to SLA research.

This book uses a micro-analysis of language in and around Tanzanian beauty pageants to address structural inequalities, gender relations, globalization, as well as educational and language policy. The book paints a picture of how people on the global periphery take part in, and sometimes feel left out of, the wider world.

This book aims to demystify the practices of scholarly publishing in English. It focuses on practices, institutions and politics rather than language and writing. Drawing on 10 years of research into academic publishing and writing practices, it provides a guide for readers to relate to their own contexts and situations as they consider publishing.

This book unravles the story English in post-revolutionary Iran. Situating it within the nation's broader social, political, economic and historical contexts, the book explores the politics, causes, and agents of the two diverging trends of indigenization/localization and internationalization/Anglo-Americanization in English education in Iran.

This book examines the history of language policy by and for Native Americans, and contemporary language revitalization initiatives. The book explores innovative language regenesis projects, the role of Indigenous youth in language reclamation, and prospects for Native American language and culture continuance.

This book explores Japanese women's desire for English as a means of identity transformation and as access to the West and its masculinity. Drawing on ethnographic data and critical discourse analysis, the book illuminates how such desire impacts upon the linguistic, social, and romantic choices made by young women in Japan and overseas.

This book provides a comprehensive account of tourism in natural, wild and protected areas. The 2nd edition contains an overview of key literature and developments that have emerged since the publication of the 1st edition more than 10 years ago. As such, this book will remain an invaluable resource and review of the subject for many years to come.

This book fills a gap in language education through the application of social theory to curriculum design. It describes an integrated theoretical framework for curriculum design and presents examples of text-based curriculum. It provides a curriculum model for teaching children and adults in different contexts from preschool to adult education.

This book offers a language revitalisation method that can be used with Indigenous and minority languages, especially in cases where the native language has been lost among people of a working age. It gives practical examples and a theoretical frame of reference for how to plan, organise and implement an intensive language programme.

This book presents the author's research into whether speaking multiple languages has a positive impact on an individual's creative potential. It examines how specific factors in multilingual development encourage certain cognitive functions, which in turn facilitate people's creative performance.

This book examines how Russian-speaking adoptees in three US families actively shape opportunities for language learning and identity construction in everyday interactions. It focuses on how learners achieve agency in second language socialization processes and informs the fields of second language acquisition and language maintenance and shift.

This book addresses recent developments in medical and language education. Both fields have broadened their focus on clinical expertise and linguistic skills to address issues of cultural competence. The book re-imagines the language classroom in medical settings as an arena for the exploration of values and professional identity.