Bøker utgitt av Amacom

Public relations professionals are struggling to protect clients, companies, and themselves against harmful attention in the fast-paced, highly visible digital age. This strategic guide explains how to merge traditional and online PR campaigns to manage and enhance public profiles.

William Rothwell honored with the ASTD Distinguished Contribution Award in Workplace Learning and Performance. The definitive guide to a timely and timeless topic-- now fully revised and updated. As baby boomers continue to retire en masse from executive suites, managerial offices, and specialized or technical jobs, the question is-who will take their places? This loss of valuable institutional memory has made it apparent that no organization can afford to be without a strong succession program. Now in its fourth edition, Effective Succession Planning provides the tools organizations need to establish, revitalize, or revise their own succession planning and management (SP&M) programs. The book has been fully updated to address challenges brought on by sea changes such as globalization, recession, technology, and the aftereffects of the terror attacks. It features new sections on identifying and assessing competencies and future needs; management vs. technical succession planning; and ethics and conduct; and new chapters on integrating recruitment and retention strategies with succession planning programs. This edition incorporates the results of two extensive new surveys, and includes a Quick Start guide to help begin immediate implementation as well as a CD-ROM packed with assessments, checklists, customizable guides, and other practical tools.

Think a corporate culture that favors men is the only culprit in the workplace suppressing women? Think again.

The image of modern corporations has been shaped by a focus on profits over people and the environment, but this approach to capitalism is no longer viable. We are at an inflection point where business must take the lead in healing the crises of our time. The Healing Organization shows how corporations can become healing forces.

Only action creates results. Reignite your marketing mojo and get to work!

The Complete Guide to Sales Force Incentive Compensation is a practical, detailed roadmap to building a fair compensation system by creating motivating incentives that produce positive outcomes.

A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses your sales strategy on a proven approach that will drive the results you want.

An administrative professional's job requires a diverse range of abilities. From managing schedules, coordinating meetings, and fielding calls to planning events, deciphering legal documents, and creating PowerPoint presentations, today's administrative assistants are expected to effortlessly and efficiently juggle it all. Professionals looking to improve their performance-and enhance their value to employers-should turn to the fourth edition of Administrative Assistant's and Secretary's Handbook. With 250 pages of new or completely revised material, the handbook provides thorough, practical instruction on: Web conferencing * Creating graphics, charts, and presentations * Microsoft Office 2010 * Business math * Managing e-mail and schedules with Outlook * Organizing computer files * Research skills * Time management * Customer service skills * Troubleshooting computer problems * Event planning * and much more. Administrative jobs are constantly changing, but with the latest edition of this best-selling guide, professionals everywhere can stay ahead of the curve.

Getting the best employees on board and weeding out the worst--without getting slapped with expensive lawsuits--are two of the most crucial and difficult jobs of human resources professionals and general managers. Now there's quick, reliable information on how to do it right.

Long on practical guidance while refreshingly short on math, Smart Financial Management helps owners and managers of small businesses solve everyday financial dilemmas and avoid potential problems. Readers will learn valuable and practical financial analysis techniques, as well as how to project future financial needs and identify possible sources of funding; manage receivables, inventory and equipment investments; and how to structure and develop the business soundly and legally. In addition, they'll:* Gain an understanding of the financial challenges unique to a growing enterprise -- and how to meet them* Improve communications with financial and legal advisors* Learn to identify new sources of equity and nonequity capitalWith a field-focused methodology and user-friendly tools, Smart Financial Management will help any small business manage its requirements more effectively.

Originally published in Dutch in 2013 as Lichaamstaal by Patryk Wezowski & Kasia Wezowski

"Good Governance for Nonprofits" is a succinct but thorough guide that will help organizations develop a board that is legally and ethically responsible and effective in advancing their needs.

Awarded bronze by "ForeWord Magazine" in the Book of the Year Awards 2007, Business & Economics category, this resource provides solutions for these fundamental symptoms of employee-manager discomfort.

Shows how to stand out from the crowd and deliver excellent service to customers. This book offers tips and strategies for improving and then maintaining any company's level of customer service. It is a reference for anyone seeking to make customers feel truly valued.

Are you still clinging to an outdated concept of retirement? With age expectancy higher, savings slimmer, and careers changed more frequently than ever, planning properly for the retirement you desire begins now. How Do I Get There from Here? is the one-stop guide everyone needs in preparing for a unique, dynamic future they can look forward to.