Bøker av Jonah C. Pardillo

This book sheds light on various key terms or jargans that have been used for marketing and advertising. In basic terms, marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels. In other words, advertising is a component of marketing.

This volume discusses the models, definitions, and foundations of leadership in business organizations. Before addressing the fundamental concepts of leadership in corporate organizations, it first describes the understanding of the definition and the interrelationship between leaders, leadership, and change management. The author emphasizes the importance of leadership that influences business results and business organizational change processes. The second is the connection between the leader and employees. It recommends that business leaders should have adequate leadership skills, that is, communication, motivation, delegation, enthusiasm, trustworthiness, feedback, responsibility, creativity, dedication, and flexibility. This volume explores the nature of leadership styles in organizations. Some of the topics covered include: Chapter 1: "e;Introduction to Leadership;"e; Chapter 2: "e;Leadership Theories;"e; and Chapter 3: "e;Digitalization and Digital Transformation in Leadership."e; The volume mentions that neither men nor women will show more transactional or transformational tendencies. It is worth noting that women are significantly different from men on the transformational scale of personal considerations. In addition, the volume did not find any age predictive factors in leadership styles. Further research is needed on the leadership forms at different corporate levels, which may in turn help simplify professional training criteria and the prospects of different individuals for managing competence in the business environment.

Explores the various management techniques and norms that are followed around the world, especially in places where uncertainty is very high. The book pins down definitions and basic introductory information so readers are familiar with the fundamentals of business management.

Takes the readers through the significance of the customers in businesses and the importance that customer service plays in running successful businesses. The book examines ways in which businesses keep their customers loyal to their products and services.

Discusses strategies that are important and being taken up by businesses around the world that help to capitalize developing markets. These business strategies have to be clearly defined for international cooperation and trade and for them to be applicable across borders.

Explores various aspects of business and the branch of informatics related to it. The book discusses business strategy, the role of social media in business informatics, the field of document engineering and data analysis, models for document implementation, the analysis and modelling in businesses and change and management.

Examines various aspects of communication in business, including an extensive historical overview and introduction of business communication and overcoming barriers to communication. The book includes definitions of internal communication, external communication, and oral communication.

Knowledge based marketing is a key tool used for competitive advantage by most multinational corporations in today's global markets. This book covers a wide range of prospects from delivering the insights on marketing laid on the foundation of knowledge based strategies to overcoming all the challenges in this field.

Developing good marketing and subsequent good returns in businesses is a fundamental requirement of any business what wishes to progress well in the long run. The focus of this book is to equip prospective, budding, and existing marketers with all the necessary knowledge on how they can marry innovation and marketing in order to improve results.