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Experiential Marketing

- Secrets, Strategies, and Success Stories from the World's Greatest Brands

Om Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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  • Språk:
  • Engelsk
  • ISBN:
  • 9781119145875
  • Bindende:
  • Hardback
  • Sider:
  • 224
  • Utgitt:
  • 17. juni 2016
  • Dimensjoner:
  • 162x236x21 mm.
  • Vekt:
  • 452 g.
  Gratis frakt
Leveringstid: Ukjent

Beskrivelse av Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

Brukervurderinger av Experiential Marketing



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