Experience Tourism

Experience tourism is on the rise because consumers would rather spend their money on experiences and not on things. The emphasis now is on "seeking out activities that appeal to niche personal interests" rather than on "checking must-see sites and monuments off the to-do list."
Travel provides a learning experience like no other. It inspires people to seek out new places, keeping their pool of knowledge constantly updated. It's a great way to not only learn new things and immerse yourself in a new culture - but it also provides a constant urge to continue learning.